In the fierce competition, the major mobile phone manufacturers to end the ups and downs of the 2016 years.
In the global smartphone market, Samsung and Apple have been in a leading position, can not shake the position. And China's group of mobile phone manufacturers have "breakout", millet and Lenovo has been defeated, but the "dark horse" Huawei, OPPO and Vivo have grown into a force can not be ignored.
So far, although the fourth quarter of 2016 Apple surpassed Samsung to become the first. But the whole 2016, Samsung is still the dominant mobile phone shipments.
According to research firm IDC recently released 2016 annual data, the annual global smartphone shipments of 14.71 billion, compared to last year's 1.437 billion growth of 2.3%. Although the global smartphone shipments in 2016 hit a record high, but the annual increase has been significantly slowed from 10.4% in 2015 to 2016 to 2.3%.
Among them, 2016 shipments of the top five mobile phone manufacturers are Samsung, Apple, Huawei, OPPO and Vivo, the market share accounted for 21.2%, 14.6%, 9.5%, 6.8%, 5.3%.
LCD and shipments from the increase in view, Samsung and Apple have declined year on year, and from China's three major mobile phone manufacturers Huawei, OPPO and Vivo have a larger increase, especially the latter two to achieve a three-digit increase.
Although Samsung and Apple, respectively, to 3.11 billion and 215 million mobile phone breakdown of the second three, but China's three major mobile phone manufacturers mobile phone shipments have reached 316 million, beyond the Samsung. According to this data, China is already the world's largest smartphone shipments of the country.
In this regard, IDC is expected, in the tenth anniversary of the iPhone shipments will usher in a rebound. In addition, the Middle East and Africa, Latin America, mobile phone sales will also usher in growth.
Anthony Scarsella from IDC analysts believe that Samsung and Apple compete for dominance at the same time, China's three major mobile phone manufacturers will further expand and consolidate their market. Especially in the Chinese market, the three major mobile phone manufacturers through the provision of cost-effective and diverse smartphones, which caused pressure on Samsung.
This pressure is not only that they can provide low-end smartphones, but also can provide such as P9, Mate 8, R9s and XPlay6 such high-end products. Multi-price products to consumers more choices, rather than the previous "thousand dollars" strategy.
Apple: In the fourth quarter of 2016, Apple surpassed Samsung's re-sales champion, which benefited from the iPhone7 and iPhone 7 Plus's strong growth. Despite the impressive performance of Apple in the fourth quarter, but since the year 2016, its mobile phone sales fell for the first time, down 7%.
The quarter, Apple mobile phone sales of 78.3 million, an increase of 4.7%. Although the iPhone7 is not surprising and screaming innovation, but the stronger processor, camera features, waterproof features and more color options, or let consumers willing to dig pockets. Such as the expectations of the S8, many people also look forward to Apple's next-generation flagship product, after all, there will be some special things on the tenth anniversary.
Samsung: the fourth quarter of 2016, by Note7 "bombing incident", Samsung mobile phone global market share fell 5.2%, shipments fell to second. The quarter, Samsung mobile phone shipments of 77.5 million, while the same period in 2015 to 81.7 million. In 2016, Samsung shipped a total of 311 million units, down 3.% from the 321 million units in the same period in 2015.
Despite the pressure of Note 7 "bombing" and the growth of Chinese mobile phone manufacturers, but Samsung with the popular S7 and J series of mobile phones have been successful. However, four years, Samsung's first market share of less than 20% of the situation. S8 is the time to make up for Samsung this time since the absence.
Huawei: Huawei's global ranking in the fourth quarter has not changed, is still the third. But Huawei's market share growth, the first double-digit growth (10.6%). In the quarter, Huawei's handset shipments were 45.4 million units, up 38.6 percent from 32.7 million units in the same period in 2015. 2016 annual shipments of 139 million, compared with 107 million in 2015 increased by 30.2%.
P series and glory series of mobile phones, in China and other regions, are doing well. And recently launched in the United States Mate9, Apple and Samsung will be in the high-end market competition. At present, Huawei has been in 170 countries and regions worldwide sales. Huawei's performance in Europe is particularly dazzling, sales remain in the five European countries (Britain, Germany, France, Italy and Spain) the first three.
OPPO: OPPO has maintained a 100% market growth. Mobile shipments of 31.2 million, compared with 14.4 million in 2015 increased by 117%. It is noteworthy that, 2016 OPPO in the active expansion of the national market. Outside of China, Southeast Asia and India are the focus of the company's market growth and the location of new products. At the same time, the company is also actively expanding the Middle East market, if the success of shipments will usher in a new high.
Vivo: Vivo mobile shipments of 24.7 million, compared with 12.1 million in 2015 increased 104.7%, is still the world's fifth position. In 2016, Vivo shipments of 77.3 million, compared with 38 million in 2015 increased by 103%. Similar to OPPO, in addition to the Chinese market, it is also actively expanding foreign markets.